Mux
API for encoding, streaming and analysing live and on-demand video
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What Mux does
Mux gives software teams video infrastructure through an API. Instead of building their own encoding, storage and delivery pipeline, developers send video to Mux and get back a stream they can play in their app or website, for both on-demand video and live streaming. Mux also offers video performance analytics, and its plans include Mux Robots units for automated video tasks. Its website pitches it as a way to ship high-performance, cost-effective video in minutes, for websites, platforms and AI workflows.
Mux was founded in 2015 by Jon Dahl, Steve Heffernan, Matthew McClure and Adam Brown, according to Wikipedia. Dahl and Heffernan had earlier founded Zencoder, a cloud encoding company sold to Brightcove in 2012. Mux went through Y Combinator in 2016 and is based in San Francisco; Dahl is CEO. In April 2021 Mux raised a Series D of about $105 million led by Coatue, with Accel, Andreessen Horowitz and Cobalt returning and Dragoneer joining, which valued the company at over $1 billion, Pulse 2.0 and Streaming Media reported. The company said the money would help it hire and ship features that let developers add live and on-demand video without managing infrastructure.
Mux publishes usage-based pricing. A free plan includes 100,000 delivery minutes a month and up to 10 stored videos, on-demand only. A pay-as-you-go plan adds live video and unlimited storage with a $20 monthly usage credit. Credit-based plans cost $20 a month for $100 of credit (Launch) and $500 a month for $1,000 of credit (Scale), after which usage billing applies; enterprise plans add volume discounts, SLAs and 24/7 support. No credit card is needed to start.
This profile draws on Mux’s own pages and published reporting. We have not tested the product, and nothing here is paid placement.
What people use Mux for
- Adding on-demand video upload and playback to an app
- Live streaming events or classes from a product
- Measuring video performance with Mux's analytics
- Automating video processing workflows
- Replacing an in-house encoding and CDN pipeline
Mux pricing
Prices from Mux's official pricing page. No credit card is required to start.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 100K delivery minutes and 100K Mux Robots units a month, up to 10 stored videos, on-demand only |
| Pay as you go | Usage-based, with $20 monthly credit | On-demand and live video, no storage limit |
| Launch | $20/month for $100 credit | Usage billing after credits are used |
| Scale | $500/month for $1,000 credit | Usage billing after credits are used |
| Enterprise | Talk to sales | Volume discounts over $3K a month, SLAs, 24/7 support |
Credit plans include 100K delivery minutes and 100K Mux Robots units a month.
Checked 15 October 2026 · Official pricing page · Prices change, so confirm before you buy
Who Mux is for
- are a developer adding video to a website, app or platform
- want usage-based pricing without building video infrastructure
- need analytics on how video actually plays for users
- want a no-code video hosting site for marketing videos
- have very predictable huge volumes where your own CDN deals may be cheaper
Mux pros and cons
- Generous free tier and published pricing
- Live and on-demand video plus analytics in one API
- Founders with deep video infrastructure experience
- Costs grow with usage beyond plan credits
- Developer-focused; needs engineering work
Mux alternatives and how they compare
Other video APIs and streaming platforms. We have not compared them hands-on.
| Product | What it is | Starts at | Reviews | How it differs from Mux |
|---|---|---|---|---|
| Mux this page | API for encoding, streaming and analysing live and on-demand video | Free tier; credit plans from $20/month | No reviews yet | — |
| Cloudflare Stream | Video storage, encoding and delivery from Cloudflare | See its own pricing page | — | Bundled with Cloudflare's network and pricing. |
| api.video | Video API for upload, live streaming and delivery | See its own pricing page | — | European-based like-for-like rival. |
| AWS Elemental MediaConvert | File-based video transcoding on AWS | See its own pricing page | — | Lower-level building block; you assemble the pipeline. |
Mux reviews
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Frequently asked questions
Does Mux have a free plan?
Yes: 100,000 delivery minutes a month and up to 10 stored videos, on-demand only, per its pricing page.
Who founded Mux?
Jon Dahl, Steve Heffernan, Matthew McClure and Adam Brown, in 2015, according to Wikipedia. Dahl and Heffernan previously founded Zencoder.
Is Mux a unicorn?
Yes. Its 2021 Series D of about $105 million, led by Coatue, valued it at over $1 billion.
Does Mux support live streaming?
Yes, on paid and pay-as-you-go plans; the free plan is on-demand only.
Sources (6), checked 15 October 2026
- Mux pricing page
- Mux website
- Pulse 2.0: Mux $105 million Series D and over $1 billion valuation (2021)
- Streaming Media: Mux raises $105 million in Series D
- Y Combinator blog: Mux
- Wikipedia: Mux (company)
We list Mux from public sources and are not affiliated with it. Spotted something wrong? Tell us.