Persona

Verified

Building configurable identity infrastructure for KYC, AML, fraud detection, onboarding: used by Square, BlockFi, DoorDash, Coursera and more SaaS Compliance Fraud Detection Enterprise Software

About Persona

Persona builds in the saas category and is tracked by 100Xfounder for operating momentum, talent growth, and market execution.

What they do: Building configurable identity infrastructure for KYC, AML, fraud detection, onboarding: used by Square, BlockFi, DoorDash, Coursera and more SaaS Compliance Fraud Detection Enterprise Software

Funding context: Founders Fund, Index, Coatue, Bond, $200M Series D in 2025, $2.0B valuation

Recent milestones:

Persona appears in the 100Xfounder startup directory import feed.

Why it Matters

Persona matters because building configurable identity infrastructure for KYC, AML, fraud detection, onboarding: used by Square, BlockFi, DoorDash, Coursera and more SaaS Compliance Fraud Detection Enterprise Software

Funding Snapshot

Total Funding: $200.00MLast Round: Series D Founders Fund, Index, Coatue, Bond, $200M Series D in 2025, $2.0B valuationAll Rounds: 1

Series D | Founders Fund, Index, Coatue, Bond, $200M Series D in 2025, $2.0B valuation

Hiring Roles

This company is actively hiring.

Open Roles

Meet the Founders

Former engineers at Square and Dropbox

Founder & CEO

Tech Stack

AWSReactPythonPostgreSQL

Last updated: April 17, 2026

Persona intelligence brief

This profile combines core company context with linked founder, funding, and newsroom routes so readers can evaluate business momentum without switching across multiple tools. Use it as a baseline for comparing peers in the same industry and stage.

For deeper validation, pair this page with founder profile, company news coverage, and stage-based funding hubs to contextualize updates against wider market movement.

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Discover Now

Newsroom and topic pages connected to Persona.

Company News Hub Topic Hubs Funding News

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Contextual Research Links

Jump to country, industry, stage, startup taxonomy, and newsroom routes tied to this company.

Company profile→Company news hub→Founder profile→United States startup directory→United States startup news→Startups in United States→Saas hub→Saas startup list→Series D startups→Series D startup list→

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FAQs About Persona

Common questions people ask about this profile.

What is Persona?

Building configurable identity infrastructure for KYC, AML, fraud detection, onboarding: used by Square, BlockFi, DoorDash, Coursera and more SaaS Compliance Fraud Detection Enterprise Software

Who founded Persona?

Persona is associated with Former engineers at Square and Dropbox on 100Xfounder.

Where is Persona located?

Persona is listed in San Francisco Bay Area, California, USA.

What stage is Persona in?

Persona is currently mapped to Series D. Funding context: Founders Fund, Index, Coatue, Bond, $200M Series D in 2025, $2.0B valuation

What is the latest funding round of Persona?

Persona's latest tracked round is Series D Founders Fund, Index, Coatue, Bond, $200M Series D in 2025, $2.0B valuation. Total tracked rounds: 1.

Is Persona hiring now?

Persona hiring status: Open Roles.

What technologies does Persona use?

Persona is associated with AWS, React, Python, and PostgreSQL.

Is Persona verified on 100Xfounder?

Yes. Persona is currently marked verified on 100Xfounder as of April 17, 2026.

How can users connect with Persona founders?

Users can open founder profiles, use listed company links, and track signal updates directly from the 100Xfounder directory.