Persona

Verified

Building configurable identity infrastructure for KYC, AML, fraud detection, onboarding: used by Square, BlockFi, DoorDash, Coursera and more SaaS Compliance Fraud Detection Enterprise Software

Company News Former engineers at Square and Dropbox Profile Saas Startups Series D Route United States News

About Persona

Persona is tracked on 100Xfounder as a saas company, founded in 2018, based in San Francisco Bay Area, California, USA, currently mapped to the Series D stage. Building configurable identity infrastructure for KYC, AML, fraud detection, onboarding: used by Square, BlockFi, DoorDash, Coursera and more SaaS Compliance Fraud Detection Enterprise Software

Profile snapshot: Founders linked: Former engineers at Square and Dropbox. Funding tracked: $200.00M. Hiring focus: Open Roles. Tech tags: AWS, React, Python, and PostgreSQL.

Recent signals:

Persona appears in the 100Xfounder startup directory import feed.

Why it Matters

Persona is worth tracking because its funding history is already mapped here, including a $200.00M round, the hiring signal points to active work across Open Roles roles, recent coverage is already tied back to this page, and Former engineers at Square and Dropbox's founder profile is linked directly from the company page. Use this page as the starting point before moving into the company news hub, founder profiles, and related market pages.

Funding Snapshot

Total Funding: $200.00MLast Round: Series D Founders Fund, Index, Coatue, Bond, $200M Series D in 2025, $2.0B valuationAll Rounds: 1

Series D | Founders Fund, Index, Coatue, Bond, $200M Series D in 2025, $2.0B valuation

Hiring Roles

This company is actively hiring.

Open Roles

Meet the Founders

Former engineers at Square and Dropbox

Founder & CEO

Founder Profile LinkedIn

Tech Stack

AWSReactPythonPostgreSQL

Last updated: June 1, 2026

Persona research snapshot

This page is assembled from the published company profile, linked founder directory records, and tagged newsroom context already stored on 100Xfounder. It is most useful as a quick starting point before moving into the deeper company, founder, and hub routes below.

Company summary
Building configurable identity infrastructure for KYC, AML, fraud detection, onboarding: used by Square, BlockFi, DoorDash, Coursera and more SaaS Compliance Fraud Detection Enterprise Software
Founders covered
Former engineers at Square and Dropbox
Market position
Saas | Series D | San Francisco Bay Area, California, USA
Newsroom signal
33 tagged newsroom stories are linked on the company news hub.
Funding signal
$200.00M

Best next clicks

Company News Hub Former engineers at Square and Dropbox United States News Saas Startups Series D Funding News

Active topics

Startup News Founder Intelligence

Start with the lead founder profile if you want operator context first, then return to the company news hub for chronology.

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Contextual Research Links

Jump to country, industry, stage, startup taxonomy, and newsroom routes tied to this company.

Company profile→Founder profile→United States startup directory→Startups in United States→Saas hub→Saas startup list→Series D startup list→Series D newsroom→Saas startups in United States→Founder directory→

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FAQs About Persona

Common questions people ask about this profile.

What is Persona?

Building configurable identity infrastructure for KYC, AML, fraud detection, onboarding: used by Square, BlockFi, DoorDash, Coursera and more SaaS Compliance Fraud Detection Enterprise Software

Who founded Persona?

Persona is associated with Former engineers at Square and Dropbox on 100Xfounder.

Where is Persona located?

Persona is listed in San Francisco Bay Area, California, USA.

What stage is Persona in?

Persona is currently mapped to Series D. Funding context: Founders Fund, Index, Coatue, Bond, $200M Series D in 2025, $2.0B valuation

What is the latest funding round of Persona?

Persona's latest tracked round is Series D Founders Fund, Index, Coatue, Bond, $200M Series D in 2025, $2.0B valuation. Total tracked rounds: 1.

Is Persona hiring now?

Persona hiring status: Open Roles.

What technologies does Persona use?

Persona is associated with AWS, React, Python, and PostgreSQL.

Is Persona verified on 100Xfounder?

Yes. Persona is currently marked verified on 100Xfounder as of June 1, 2026.

How can users connect with Persona founders?

Users can move from the company page to any linked founder profiles, review the company news hub, and use listed company links when public contact routes are available.