Category Shift
US fintech infrastructure has moved beyond cards into end-to-end finance operations: procurement, approvals, treasury workflows, and accounting sync.
Why It Is Growing
CFO teams now prioritize real-time visibility and policy-based controls, especially as venture-backed companies run leaner operating models.
Funding Signal
Late-stage capital is rewarding products that combine strong gross margins with deep workflow lock-in across finance teams.
100Xfounder Take
For B2B fintech founders, the edge is no longer feature count. It is integration depth and measurable time-to-close improvements.