# Ava by Artisan

- Link: https://100xfounder.com/startup/ava-2-0/
- Published: 2026-10-15T11:30:41+05:30
- Author: Lovish Madaan

Ava is an AI business development rep made by Artisan AI, Inc., a San Francisco 
company that builds what it calls AI employees. Ava runs outbound sales: it finds
leads from a database Artisan says holds more than 250 million verified B2B contacts,
plus a separate database of local businesses, enriches them, writes personalised
messages, runs email and social campaigns, answers replies and books meetings on
your reps’ calendars. Campaign types cover cold outbound, intent signals, re-engaging
contacts in your CRM, and cross-sell and upsell, with Salesforce and HubSpot sync.

Ava 2.0, launched on Product Hunt, is a rebuild that the company says runs outbound
fully autonomously. On launch day the makers explained some of the safeguards: you
set qualification criteria and an AI research agent checks each lead, filtering 
out hard disqualifiers before they are contacted; Ava handles objections from a 
knowledge base you provide and escalates anything it is unsure of, and you can write
plain-text escalation rules such as escalating when a prospect raises pricing. Co-
founder and CEO Jaspar Carmichael-Jack wrote that Artisan first launched Ava on 
Product Hunt in February 2024 and has raised more than $36 million. Ava 2.0 launched
on 29 May 2026 and finished #1 for the day with 337 points and 32 comments.

_We have not tested Ava ourselves. This page brings together Artisan’s official 
site, its Product Hunt page and the public pages of the products it is compared 
with, and says where each fact comes from._