# Lead – Offline Partnerships & Cross-Sell

- Link: https://100xfounder.com/job/paytm-lead-offline-partnerships-cross-sell-d6e9f5/
- Published: 2026-07-09T15:57:37+05:30
- Author: Ishaan Vardhan

**Base Location: **Noida (Extensive Pan-India Travel Required)

### Role Overview

We are looking for a high-ownership, execution-first General Manager to drive cross-
sell initiatives by working closely with offline business teams and partners across
locations. This role is critical in bridging central product and business teams 
with on-ground leaders, ensuring rapid execution, structured feedback loops, and
strong MIS-driven decision making. The role demands significant travel, deep coordination
with senior field leaders, and the ability to operate with

an entrepreneurial mindset in ambiguous, fast-moving environments.

### Key Responsibilities

 * Act as the single-point owner for driving cross-sell initiatives through offline
   teams across regions
 * Travel extensively across cities to work with regional and city heads, align 
   on targets, incentives, and execution plans, and resolve on-ground bottlenecks
   in real time
 * Ensure consistent execution of cross-sell programs across all locations
 * Drive adoption of new products through offline channels and identify high-potential
   locations and teams for scaling
 * Build and refine cross-sell playbooks in collaboration with central teams based
   on field learnings
 * Act as the voice of the field by gathering structured feedback from frontline
   teams and leaders
 * Translate qualitative on-ground feedback into clear, actionable inputs for product,
   operations, and leadership teams
 * Build and own robust Excel-based MIS dashboards covering cross-sell performance,
   location-wise metrics, leader-wise performance, and funnel conversion
 * Ensure data accuracy, reporting discipline, and timely business reviews
 * Use MIS and insights to drive accountability and course correction
 * Work closely with senior offline leaders, product, operations, and analytics 
   teams
 * Influence without authority and drive alignment across multiple stakeholders

### Candidate Profile

### Experience

 * 8–14 years of overall experience (flexible for exceptional candidates)
 * Strong exposure to field-led or offline businesses with multi-location operations
 * Prior experience in startups, founder’s office roles, early-stage ventures, or
   P&L; ownership is strongly preferred

### Mindset & Traits

 * Entrepreneurial mindset with strong ownership orientation
 * High hunger to grow and visible career ambition
 * Comfortable with ambiguity, travel, and on-ground problem solving
 * High energy, resilience, and strong bias for action
 * Excellent relationship-building skills with senior leaders and field teams

### Skills

 * Strong Excel skills including MIS creation, dashboards, and analysis
 * Structured thinking and clear communication
 * Ability to convert unstructured field inputs into actionable business insights
 * Comfortable presenting insights and recommendations to senior leadership

### What Success Looks Like (12–18 Months)

 * Cross-sell becomes a scaled, repeatable growth engine through offline teams
 * Clear ownership, execution playbooks, and MIS established across locations
 * Strong trust and working relationships built with regional and city leaders
 * Field feedback consistently influencing product and business decisions

### Why This Role

 * High-impact, high-visibility role working closely with leadership
 * Opportunity to shape and scale offline × digital cross-sell at a national level
 * Ideal for candidates seeking real ownership rather than a desk-bound GM role