# Head of Go-To-Market (GTM) – Enterprise Sales

- Link: https://100xfounder.com/job/paytm-head-of-go-to-market-gtm-enterprise-sales-d803e7/
- Published: 2026-07-03T06:47:18+05:30
- Author: Ishaan Vardhan

About the Role

We are looking for a powerhouse Head of Go-To-Market (GTM) / Growth to own the entire

commercial launch and expansion strategy for our product. This isn’t a traditional,
siloed

marketing or sales role—this is a unified, high-impact position designed for a strategic
leader

who views marketing, launch mechanics, demand generation, and sales enablement as
a

single, continuous motion.

As a product goes live, you will literally be the person who takes the product to
market. If you

possess a rare blend of sharp marketing instincts and a commercial sales mindset,
this role is

built for you.

Key Responsibilities

Your mission is simple yet challenging: bridge the gap between product readiness
and market

dominance.

 * The Launch Mastermind: Own the end-to-end launch strategy for our product. You
   will

define the positioning, messaging, and rollout phases to ensure maximum impact on
day

one.

 * Unified GTM Execution: Treat marketing, demand gen, and sales enablement not 
   as

separate departments, but as a single, cohesive engine.

 * Demand Generation: Design, execute, and scale data-driven inbound and outbound

campaigns that build a robust, high-converting pipeline.

 * Sales Enablement: Arm the sales team with the exact tools, collateral, competitive

intelligence, and playbook they need to close deals faster.

 * Cross-Functional Leadership: Work hand-in-hand with Product, Engineering, and

Executive leadership to align market feedback with product roadmaps.

What We Are Looking For

 * The Sales & Marketing Contour: You don’t just sit in a marketing silo or a sales
   bullpen.

You deeply understand the psychology of the buyer (Marketing) and the mechanics 
of

closing a deal (Sales).

 * Launch Experience: You have a proven track record of successfully launching new

products or entering new markets from scratch, preferably in a fast-paced environment.

 * Data-Driven Builder: You are comfortable working with analytics, attribution 
   models, and

CRM data to optimize the funnel continually.

 * Strategic & Hands-on: At the GM level, you can chart the 12-month strategy
   but aren’t

afraid to roll up your sleeves to write a launch brief or review a sales deck.

Qualifications & Requirements

 * Experience: 10+ years of experience in Growth, Marketing, or Business Development,
   with

at least 3–5 years leading integrated GTM strategies.

 * Industry Fit: Experience in B2B SaaS, tech, or high-growth product companies 
   is highly

preferred.

 * Location: Must be based in or willing to relocate to the Delhi/Noida region for
   this on-site

position.

 * Education: Bachelor’s or Masters degree in Business, Marketing, or a related 
   field (MBA

from a tier-1 institute is a plus, but proven execution matters more).

Why Join Us?

You will have total ownership of a live product’s market trajectory. This is a high-
visibility, high-

impact role at the senior level where your success directly dictates the company’s
growth curve.