# Growth Operations – Campaign – Paytm Money

- Link: https://100xfounder.com/job/paytm-growth-operations-campaign-paytm-money-940858/
- Published: 2026-08-06T10:50:07+05:30
- Author: Ishaan Vardhan

Paytm Money is building the next generation of wealth management and investment 
products for India. As a Growth, Process & Data Specialist at the, you will sit 
at the intersection of analytics, CRM, and growth strategy – owning the data infrastructure
and intelligence layer that powers our user acquisition, engagement, and retention
campaigns. This is a high-ownership, cross-functional role where you will independently
drive cohort analytics, campaign attribution, CLTV modelling, and business review
reporting, while acting as the primary bridge between the CRM and Data teams.

### Key Responsibilities –

Own end-to-end campaign operations: campaign intake, requirement understanding, 
audience setup,

communication configuration, QA, launch, monitoring and post-campaign closure

 * Translate growth / CRM briefs into clear execution plans covering audience, eligibility,
   triggers, journeys,

channel, frequency, dependencies, timelines and success metrics

 * Manage campaign execution across CRM channels such as Push, WhatsApp, SMS, Email
   and in-app,

using platforms such as CleverTap / Seller Panel or equivalent

 * Partner with Data / Analytics teams to define cohorts, segments, event logic 
   and data requirements; ensure

audience accuracy and campaign eligibility before launch

 * Establish rigorous campaign QA and governance covering copy, links, variables,
   deep links, targeting,

suppression rules, frequency caps, scheduling and tracking

 * Own campaign calendars and operating rhythms, prioritising multiple campaigns
   and ensuring timely

delivery with minimal execution errors

 * Monitor live campaigns, identify delivery / targeting / performance issues, coordinate
   resolution and

maintain campaign health dashboards / trackers

 * Drive campaign measurement and post-campaign reporting, including delivery, engagement,
   conversion,

incremental impact and key learnings; feed insights back into future campaigns

 * Coordinate closely with Growth, Product, Analytics, Design, Content, Tech and
   Compliance / Legal

stakeholders to ensure smooth execution and approvals

 * Build scalable SOPs, checklists, templates and automation to improve campaign
   turnaround time, quality,

consistency and operational efficiency

### Who We’re Looking For

3–6 years of experience in growth analytics, CRM analytics, or a data specialist
role, preferably in fintech, consumer internet, or BFSI Strong hands-on proficiency
in SQL & dashboards, with demonstrated experience building cohort analyses, funnel
analytics, and behavioural segmentation models Experience with BI and visualisation
tools – Looker Studio, Tableau, Power BI, or equivalent – and the ability to build
leadership-ready dashboards independently Good understanding of stock markets, investment
products (equities, mutual funds, derivatives), and investor behaviour – essential
to contextualise growth metrics within Paytm Money’s product ecosystem. Proven ability
to build and present structured, insight-driven PowerPoint decks for senior stakeholders
and business reviews.

Graduate from a reputed institution, or equivalent practical experience in a high-
growth startupPrior experience in a fintech or wealth-tech environment with working
knowledge of CRM platforms (MoEngage, CleverTap, or similar) is strongly preferred