# Campaign Management- Traffic Management- Growth

- Link: https://100xfounder.com/job/paytm-campaign-management-traffic-management-growth-84e76a/
- Published: 2026-09-22T16:16:47+05:30
- Author: Ishaan Vardhan

### About Paytm

Paytm is India’s leading mobile payments and financial services distribution company.
Pioneer of the mobile QR payments revolution in India, Paytm builds technologies
that help small businesses with payments and commerce. Paytm’s mission is to serve
half a billion Indians and bring them to the mainstream economy with the help of
technology.

### About the Role

We are looking for a detail-oriented and proactive CLM Operations candidate to join
the Paytm Campaign Lifecycle Management (CLM) team. In this role, you will be responsible
for the end-to-end execution of off-deck and on-deck campaigns across multiple channels
using CleverTap. You will collaborate closely with Category, Growth, and Traffic
teams to ensure campaigns are set up

accurately, approved on time, and monitored for performance.

### Key Responsibilities

### 1. Campaign Execution & Management

 * Create, configure, and publish campaigns on CleverTap across Push (Override, 
   Lifecycle, Nodedupe, Event-based), Email, SMS,

Chat, and WhatsApp channels.

 * Set up and manage CleverTap Journeys, including event-based triggers, audience

segmentation, and multi-step flows.

 * Set up and validate context strings for both Override and Lifecycle on-deck campaigns(
   Native

Display).

### 2. Data Fetching & Validation

 * Fetch and validate campaign base sizes using CleverTap's segment builder 
   and cross-

reference against push campaign base size checks.

 * Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs,
   and image

specs before campaign scheduling.

 * Monitor campaign delivery metrics post-launch; flag anomalies such as unusual
   drop in reach or

delivery rates (expected benchmark: 50–60% delivery/acquiry).

 * Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation
   Team

Sheet to ensure alignment.

 * Ensure all campaigns have a valid Label ID from the CLM Category List, and that
   CategoryId

and CategoryName key-value pairs are correctly mapped (case-sensitive).

### 3. Quality Control & Scheduling

 * Perform QC checks as per the Campaign SOP before scheduling any campaign.
 * Conduct banner QC in line with Banner SOP guidelines, verifying image specs, 
   deeplinks, and

widget types.

 * Test campaigns during permitted testing hours (7:00 AM–10:00 PM) using the designated
   test

webhook.

### Required Skills & Qualifications

### 1. CleverTap Expertise (Mandatory)

 * Hands-on experience with CleverTap for campaign creation, audience segmentation,
   and

channel configuration.

 * Proficient in setting up Events and Journeys in CleverTap, including multi-step
   flows, event

triggers, and user property filters.

 * Understanding of CleverTap concepts: Native Display, Push campaigns, cascade 
   mode, sub-

contexts, frequency capping, and DND settings.

 * Familiarity with webhook configuration (live and test) for Push, Email, SMS, 
   WhatsApp, and

Chat channels.

### 2. Data Fetching & Analytical Skills

 * Ability to fetch, validate, and cross-reference campaign data from multiple trackers
   and sheets

(Google Sheets / Excel).

 * Basic understanding of segmentation logic: user properties, behavioral filters,
   segment

exclusions, and frequency rules.

 * Ability to identify and flag data discrepancies or campaign mismatches quickly
   and accurately.

### 3. Operational & Process Skills

 * Strong attention to detail — ability to follow multi-step SOPs precisely and 
   maintain zero-miss

campaign execution.

 * Experience raising and tracking tickets on Jira or similar tools
 * Good time management skills to handle approval deadlines, testing windows, and
   scheduling

timelines simultaneously.

### Why join us?

A collaborative output driven program that brings cohesiveness across businesses
through technology Improve the average revenue per use by increasing the cross-sell
opportunities A solid 360 feedback from your peer teams on your support of their
goals Respect, that is earned, not demanded from your peers and manager

### Compensation

If you are the right fit, we believe in creating wealth for you with enviable 500
mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are
in a unique position to democratize credit for deserving consumers & merchants –
and we are committed to it. India’s largest digital lending story is brewing here.
It’s your opportunity to be a part of the story.