# GSI Partner Lead

- Link: https://100xfounder.com/job/observe-ai-gsi-partner-lead-582927/
- Published: 2026-10-06T11:25:21+05:30
- Author: 

### About Us

Observe.AI is the AI Agents platform for customer experience, designed to help organizations
deliver faster, smarter, and more efficient customer service at scale. The platform
enables businesses to deploy specialized AI agents that autonomously execute work
across the full CX lifecycle—from handling customer conversations to supporting 
frontline teams and optimizing operations.

Each AI agent is purpose-built for a specific role, equipped to understand context,
make decisions, take action, and continuously improve outcomes. This allows organizations
to increase resolution speed, elevate service quality, and reduce operational costs
while empowering your frontline team to focus on higher-value work.

Built on a CX-native foundation, Observe.AI works with 300+ global brands in Financial
Services, Insurance, Healthcare and Consumer Services, including brands like DoorDash,
Affordable Care, to improve customer satisfaction, boost productivity, and deliver
consistent, scalable performance across every customer interaction.

### Why Join Us

As a GSI Partner Lead at Observe.AI, you will play a hands-on role in building and
scaling our Global System Integrator (GSI) partner ecosystem. This is an individual
contributor role for a partnership professional who can operate in a 0→1 environment,
build programs from the ground up, and turn strategic partnerships into measurable
pipeline and revenue.

You will work closely with the leadership team across Strategic Alliances, Sales,
Marketing, Product and Customer Success to establish relationships with leading 
GSIs, develop joint go-to-market motions, enable partner teams, and create the infrastructure
required to scale the program.

This is not a traditional partner coordination role. We are looking for someone 
who can roll up their sleeves, create the playbook, engage directly with partners,
solve problems independently, and build a repeatable GSI business.

### What You’ll Be Doing

### Build & Scale GSI Partnerships

 * Build GSI partnerships from 0→1, including identifying target partners, developing
   relationships, defining engagement models and establishing joint business plans.
 * Develop and execute a GSI partner strategy aligned to Observe.AI’s revenue and
   market expansion objectives.
 * Build relationships with senior stakeholders across GSIs such as Accenture, Infosys,
   Genpact, TCS, Wipro and similar global consulting and system integration organizations.
 * Identify opportunities to expand partner relationships across geographies, accounts
   and solution areas.
 * Establish the operating rhythm, governance, KPIs and processes required to scale
   the GSI program.

### Drive Joint Go-to-Market & Revenue

 * Develop joint GTM motions with GSI partners that generate qualified pipeline 
   and revenue.
 * Identify target accounts and opportunities where the partner can influence, originate
   or accelerate Observe.AI business.
 * Work closely with Sales teams to develop joint account strategies and drive partner-
   sourced and partner-influenced opportunities.
 * Build and execute partner enablement programs including sales training, product
   demonstrations, workshops and solution positioning.
 * Create partner-facing business cases, pitch materials, solution collateral and
   other assets required to activate the ecosystem.
 * Track partner pipeline, revenue contribution, engagement and other KPIs, using
   data to identify gaps and improve performance.

### Be Hands-On with Partners

 * Act as a day-to-day business owner for assigned GSI relationships rather than
   relying on internal teams to execute partnership activities.
 * Conduct partner meetings, workshops, enablement sessions and business reviews.
 * Be comfortable demonstrating products, explaining value propositions and helping
   partners position Observe.AI with their customers.
 * Proactively identify and remove blockers across Sales, Marketing, Product and
   other internal teams.
 * Build relationships across multiple levels of the partner organization, from 
   practitioners and delivery teams to sales leaders and executives.

### Build the Partnership Playbook

 * Develop repeatable frameworks for partner onboarding, enablement, opportunity
   identification, deal registration, pipeline tracking and joint business planning.
 * Establish dashboards and reporting to measure partner performance and ROI.
 * Document learnings and continuously improve the GSI engagement model.
 * Help define the broader channel strategy as the Observe.AI partner ecosystem 
   scales.

### What You’ll Bring To The Role

 * 6–10 years of experience in strategic partnerships, alliances, channel sales,
   business development or partner management.
 * Demonstrated experience building a GSI, channel or strategic partner program 
   from scratch, preferably in a startup, scale-up or high-growth technology company.
 * Proven experience working directly with Global System Integrators such as Genpact,
   Infosys, Cognizant, TCS, Wipro, Capgemini or similar organizations.
 * A track record of converting partnerships into pipeline, revenue or measurable
   business outcomes.
 * Strong understanding of partner-led GTM, co-selling, partner enablement, joint
   account planning and channel development.
 * Experience creating partnership frameworks, playbooks, enablement programs and
   operating mechanisms rather than simply managing an established program.
 * Strong commercial orientation with the ability to understand revenue targets,
   pipeline, partner contribution and business economics.
 * Excellent communication, presentation and stakeholder management skills, with
   the confidence to engage with both operational teams and senior executives.
 * Strong executive presence, professional body language and the ability to build
   credibility quickly with external partners.
 * Hands-on, self-starter mindset with a strong bias toward action and the ability
   to unblock yourself without depending heavily on other teams.
 * Comfortable operating in ambiguity and building structure where processes do 
   not yet exist.
 * Demonstrated grit, resilience and ownership, with a strong desire to build and
   win.
 * Experience in AI, SaaS, CCaaS, Contact Center, Conversational AI or enterprise
   technology is strongly preferred.
 * Willingness to travel as required for partner meetings, customer engagements 
   and industry events.

### Perks & Benefits

 * Comprehensive medical insurance coverage for self and family, including free 
   online doctor consultations and additional wellness benefits
 * Accidental insurance and group term life insurance coverage
 * Privilege and sick leave in line with applicable statutory norms
 * Generous national and festive holidays, along with well-defined parental leave
   policies
 * Annual Learning & Development allowance to support continuous professional growth
 * Rewards and recognition programs designed to encourage and celebrate high performance
 * Regular team and culture-building events across the organization
 * Flexible benefits for tax optimisation, including meal cards, provident fund,
   and other options

### Our Commitment to Inclusion and Belonging

_Observe.AI is an Equal Employment Opportunity employer that proudly pursues and
hires a diverse workforce. Observe AI does not make hiring or employment decisions
on the basis of race, color, religion or religious belief, ethnic or national origin,
nationality, sex, gender, gender identity, sexual orientation, disability, age, 
military or veteran status, or any other basis protected by applicable local, state,
or federal laws or prohibited by Company policy. Observe.AI also strives for a healthy
and safe workplace and strictly prohibits harassment of any kind._

_We welcome all people. We celebrate diversity of all kinds and are committed to
creating an inclusive culture built on a foundation of respect for all individuals.
We seek to hire, develop, and retain talented people from all backgrounds. Individuals
from non-traditional backgrounds, historically marginalized or underrepresented 
groups are strongly encouraged to apply._

_If you are ambitious, make an impact wherever you go, and you’re ready to shape
the future of Observe.AI, we encourage you to apply. For more information, visit
[www.observe.ai](https://www.linkedin.com/safety/go/?url=http%3A%2F%2Fwww%2Eobserve%2Eai%2F&urlhash=VkdG&mt=GpQ2KazcHrchgKlLUE_tW7J1wIyTm-ZKKqIjwLr6J3sgXjkMZDc8vQr7B2qO5opYqfERf4j9cyzco79iVWK9mqmUHm8&isSdui=true)._