# Paid Search Specialist

- Link: https://100xfounder.com/job/highradius-paid-search-specialist-77a281/
- Published: 2026-07-27T15:44:56+05:30
- Author: Ishaan Vardhan

### About Us

HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates
180+ agents that orchestrate end-to-end processes across [Order-to-Cash](https://www.highradius.com/software/order-to-cash/?ref=home),
[Close & Reconciliation, ](https://www.highradius.com/software/financial-close-and-reconciliation-software/)
[Consolidation & Reporting](https://www.highradius.com/software/financial-consolidation-and-reporting/),
[Accounts Payable](https://www.highradius.com/software/accounts-payable/), [B2B Payments](https://www.highradius.com/software/b2b-payments/),
and [Treasury](https://www.highradius.com/software/treasury-risk/). HighRadius guarantees
operational KPI improvements by mapping them to specific agents on the platform.
With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises
such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and [more](https://www.highradius.com/resources/customers/).
HighRadius has been consistently recognized as a [market leader](https://www.highradius.com/resources/analyst-reports/)
by Gartner, IDC, and Forrester.

### Key Responsibilities

 * Plan, execute, and optimize paid search campaigns across platforms such as Google
   Ads and Microsoft Advertising (Bing Ads).
 * Conduct keyword research, competitor analysis, and audience targeting to improve
   campaign performance.
 * Manage campaign structures, bidding strategies, ad copy testing, and budget allocation.
 * Monitor key performance metrics, including CTR, CPC, Conversion Rate, CPA, ROAS,
   and Impression Share.
 * Analyze search term reports and implement positive and negative keyword strategies.
 * Develop and execute A/B tests for ads, landing pages, and bidding approaches.
 * Collaborate with content, design, SEO, and marketing teams to improve campaign
   effectiveness.
 * Generate weekly and monthly performance reports with actionable insights and 
   recommendations.
 * Learn, track, and troubleshoot conversion tracking using tools such as Google
   Analytics 4 and platform conversion tracking.
 * Stay updated on industry trends, platform updates, and best practices in paid
   search.

### Required Qualifications

 * Bachelor’s degree in Marketing, Analytics, or a related field.
 * 3+ years of hands-on experience managing paid search campaigns.
 * Strong expertise in Google Ads, Microsoft Ads, keyword research, and bid management(
   Applicable only if the person is from Digital Marketing)
 * Experience with Google Analytics and reporting tools.
 * Strong analytical skills with proficiency in Excel/Google Sheets.
 * Ability to interpret performance data and translate findings into optimization
   actions.
 * Excellent communication and stakeholder management skills.

### Preferred Qualifications

 * Experience with Marketing Communications, Ad Copy, Content, and Landing Page 
   design
 * Familiarity with attribution models and conversion tracking.
 * Experience with CRM integrations and lead management platforms like HubSpot, 
   Salesforce, etc.
 * Google Ads and Google Analytics certifications(Applicable only if the person 
   is from Digital Marketing)
 * Experience in B2B SaaS, FinTech, or Enterprise Marketing environments.