# business development & strategic partnerships – d2c

- Link: https://100xfounder.com/job/cred-business-development-strategic-partnerships-d2c-00afe7/
- Published: 2026-08-21T12:02:18+05:30
- Author: Ishaan Vardhan

help shape **CRED’s d2c ecosystem** by partnering with India’s most exciting consumer
brands and turning those relationships into meaningful member value and business
growth.

you’ll work at the intersection of **d2c****, consumer growth, payments, rewards
and product** – bringing relevant brands and differentiated constructs to CRED members,
while helping d2c businesses acquire customers, drive growth and build deeper engagement.

this is a role for someone who can **spot opportunities, build relationships, sell,
and turn ideas into high-impact partnerships**.

### what you’ll own

### build and own the d2c pipeline – identify the right brands, founders and opportunities, and drive partnerships from first conversation to revenue realisation.

### carry a revenue quota and relentlessly deliver against it through new business, monetisation and partner growth.

### build deep relationships with d2c founders, cxos, growth leaders and the vc ecosystem backing the category.

### create differentiated partnerships that drive brand growth, customer acquisition, retention and engagement.

### bring the best d2c brands and propositions to CRED members through rewards, offers, experiences and privileges.

### drive adoption of CRED payment instruments across high-quality d2c brands.

### look beyond standard partnerships – identify strategic, product, payment, data and growth-led opportunities that can create outsized value for both CRED and the brand.

### work cross-functionally with product, growth, marketing, analytics and operations to turn ideas into live, scaled partnerships.

### own execution end-to-end – zero hand-holding, high velocity, and a strong bias for getting things done.

### What we’re looking for

### This is not a relationship-management role. It is a builder + seller role for someone who wants to shape CRED’s d2c ecosystem.

### 4+ years in quota-carrying sales, business development, partnerships or key account roles within d2c, consumer internet, ecommerce, fintech or high-growth startups.

### strong existing network across d2c founders, cxos, growth/marketing leaders and consumer brands.

### deep understanding of the Indian d2c ecosystem and curiosity about emerging brands, categories and trends.

### proven track record of closing deals and delivering commercial outcomes.

### strong commercial and strategic thinking – able to look at a brand and quickly identify “what could we build together?”

### high-energy, extremely driven and razor-sharp on execution.

### excellent communication and stakeholder management skills, with the confidence to sell to founders and senior leadership.

### comfortable operating in ambiguity, building from scratch and owning outcomes end-to-end.