# business development & partnerships

- Link: https://100xfounder.com/job/cred-business-development-partnerships-194ebc/
- Published: 2026-05-25T22:47:15+05:30
- Author: Ishaan Vardhan

what is CRED?

CRED is an exclusive community for india’s most trustworthy and creditworthy individuals,
where the members are rewarded for good financial behavior.

CRED was born out of a need to bring back the focus on a long lost virtue, one of
trust, the idea being to create a community centered around this virtue. a community
that constantly strives to become more virtuous in this regard till they finally
scale their behavior to create a utopia where being trustworthy is the norm and 
not the exception. to build a community like this requires a community of its own;
a community special in its own way, working towards making this vision come true.

here’s a thought experiment: what do you get when you put a group of incredibly 
passionate and driven people and entrust them with the complete freedom to chase
down their goals in a completely uninhibited manner? answer: you get something close
to what we have at CRED; CRED just has it better.

You’ll play a pivotal role in leading **CRED’s partner ecosystem across products**,
becoming the **face of CRED** to some of India’s top consumer brands. You will lead**
high-stakes partnerships, drive product adoption, and enable new growth** through
strategic merchant alliances. As a core part of the **merchant-led growth (mlg)**
strategy, you’ll shape how millions engage with CRED.

### what you’ll own

 * driving acceptance of CRED payment instruments (upi, credit/affordability) with
   a sole focus of offering convenience for CRED members
 * hunt, build and manage high-impact brand partnerships across categories relevant
   to CRED members
 * drive meaningful member value through differentiated rewards, offers, privileges,
   and experiences
 * work closely with internal cross-functional teams including product, growth, 
   marketing, operations, and design to execute partnership initiatives successfully
 * support the integration of rewards and merchant constructs across key product
   journeys and platform surfaces
 * drive day-to-day partner management including execution, campaign launches, reporting,
   issue resolution, and performance tracking
 * identify growth opportunities within existing partnerships and help scale high-
   performing constructs
 * leverage consumer insights, transaction intelligence, and market understanding
   to identify relevant partnership opportunities
 * ensure strong execution quality, partner experience, and member relevance across
   all initiatives

### what we’re looking for

 * 4+ years of experience in partnerships, business development, merchant growth,
   enterprise sales, category or account management within consumer internet, fintech,
   commerce, loyalty, or digital businesses
 * experience managing and growing brand or merchant partnerships with measurable
   business outcomes
 * understanding of consumer and merchant ecosystems across categories such as fashion,
   travel, food delivery, lifestyle, entertainment, retail, or digital services
 * experience working cross-functionally with teams across product, marketing, operations,
   growth, analytics, or business functions
 * strong ownership mindset with the ability to execute independently in fast-paced
   and evolving environments
 * good business and commercial understanding with the ability to structure mutually
   valuable partnerships
 * strong communication, relationship management, and stakeholder management skills
 * comfort working with performance metrics, business data, and consumer insights
   to drive decisions and optimize outcomes