# EloElo Group raises $80M Series C led by Hornbill and NBCUniversal

- Link: https://100xfounder.com/eloelo-series-c-funding/
- Published: 2026-11-10T22:02:00+05:30
- Author: Ishaan Vardhan

[Funding](https://100xfounder.com/category/funding/)Ishaan VardhanNov 10, 20267 
min read

EloElo Group, the Bengaluru company behind the microdrama app Story TV, has raised
$80 million in a Series C co-led by Hornbill Capital and NBCUniversal, [Entrackr](https://entrackr.com/news/eloelo-group-raises-80-mn-in-series-c-led-by-hornbill-capital-nbcuniversal-12780928)
and [Inc42](https://inc42.com/buzz/eloelo-group-bags-80-mn-to-take-its-microdrama-biz-global/)
reported on 4 November 2026. The money will fund original shows in Indian languages,
a launch of Story TV outside India, including the US, and its AI production tool
Dolphin AI.

The round takes EloElo’s total funding to $130 million, according to both outlets.
For more deals this month, see our [funding tracker](https://100xfounder.com/funding-tracker/).

## Key takeaways

 * EloElo raised $80 million (about ₹756–760 crore) in a Series C co-led by Hornbill
   Capital and NBCUniversal, with MIT Investment Co. joining.
 * TechCrunch reported a $500 million valuation; the companies have not confirmed
   it in their statements.
 * The company began charging users in May 2024 and reported FY25 revenue of ₹69.5
   crore and a loss of ₹98.5 crore, according to Entrackr.
 * EloElo says its four apps have more than 40 million monthly active users and 
   300 million installs.

## The Series C: who invested and how much

EloElo Group’s Series C is an $80 million round co-led by Hornbill Capital and US
media company NBCUniversal. MIT Investment Co. came in as a new investor, and existing
backers Play Ventures, Kalaari Capital, Waterbridge Ventures and Griffin Gaming 
Partners also invested, according to Inc42, Entrackr and [Entrepreneur India](https://india.entrepreneur.com/?p=101272).
Avendus Capital was the company’s financial adviser, Entrepreneur India reports.

The outlets agree on the amount and the investors. The rupee conversion differs 
slightly: Inc42 gives about ₹756 crore, while the PTI report carried by [Outlook Business](https://www.outlookbusiness.com/news/eloelo-group-raises-80mn-from-hornbill-capital-others)
gives about ₹760 crore.

### The $500 million valuation is reported, not confirmed

EloElo’s valuation after the round was put at $500 million by [TechCrunch](https://techcrunch.com/?p=3184575)
on 3 November 2026. The PTI report attributes the same figure to unnamed sources
and says it is about five times the previous round’s valuation. EloElo’s own statement
gives no valuation.

## What EloElo does: from live rooms to microdramas

EloElo started as a live social entertainment app and now centres on Story TV. Microdramas
are short vertical series made for phones. In April 2025 EloElo described itself
as a platform where creators host live audio and video rooms and games such as tambola
and antakshari, earning through virtual gifts, according to [Entrackr](https://entrackr.com/snippets/eloelo-raises-135-mn-in-series-b-round-led-by-play-ventures-8946507)
and [Inc42](https://inc42.com/buzz/eloelo-to-raise-inr-114-cr-from-play-ventures-kalaari-others).

The group now runs four products, Inc42 reports:

 * **Story TV:** more than 5,000 microdramas in six languages, made with over 90
   production studios including Balaji Telefilms.
 * **Master:** short-video learning.
 * **Dolphin AI:** an AI creative suite for images, audio and video, first built
   for the company’s own production.
 * **Voxy AI:** an AI companion app.

Most of EloElo’s users are on Story TV, which analysts put at over 33 million active
users, according to TechCrunch. Founder Saurabh Pandey told TechCrunch that users
spend about 95 minutes a day on the app. Pandey, a former Flipkart executive, founded
the company in 2020; Inc42’s April 2025 report also names Akshay Dubey as a co-founder.

![Infographic of EloElo Group's four apps, Story TV, Master, Dolphin AI and Voxy
AI, with its Series C investors](https://100xfounder.com/wp-content/uploads/2026/
11/infographic-of-eloelo-groups-four-apps-story-tv-master-dolphin-ai-and-voxy-ai-
wi-1024x640.webp)

EloElo Group's apps and Series C investors. · Infographic by 100xFounder

## EloElo’s past funding rounds

EloElo had raised a little over $50 million before this round. Its last round was
a $13.5 million (₹114.3 crore) Series B in April 2025 led by Singapore’s Play Ventures,
both Entrackr and Inc42 reported. Before that, it raised a $22 million pre-Series
B in September 2023 led by Courtside Ventures and Griffin Gaming Partners, according
to Inc42.

  |  Date |  Round |  Amount |  Led by |  
   |  Sep 2023 |  Pre-Series B |  $22 million |  Courtside Ventures, Griffin Gaming Partners |  
 |  Apr 2025 |  Series B |  $13.5 million (₹114.3 crore) |  Play Ventures |  
 |  Nov 2026 |  Series C |  $80 million |  Hornbill Capital, NBCUniversal |

Table sources: Inc42 (10 April 2025, 4 November 2026), Entrackr (10 April 2025, 
4 November 2026). Total raised to date: $130 million.

## Revenue and losses from EloElo’s filings

EloElo reported its first operating revenue in FY25, the year to March 2025, after
it started charging users in May 2024. Revenue was ₹69.5 crore, all from in-app 
purchases, and the loss was ₹98.5 crore, roughly flat on the year before, according
to [Entrackr’s review of its financials](https://entrackr.com/fintrackr/eloelo-burns-rs-59-cr-on-ads-to-generate-rs-69-cr-revenue-in-fy25-11439432)
on 31 March 2026.

Total expenses rose 68% to ₹174.3 crore in FY25. Advertising was the largest cost
at ₹59 crore, followed by ₹43 crore paid to content creators, Entrackr reports. 
It spent ₹2.51 for every rupee of operating revenue and had ₹59 crore in cash at
the end of March 2025.

Growth since then is a company claim, not a filed number. EloElo told Entrackr and
Inc42 in April 2025 that its annual revenue run rate was $23 million. Entrackr later
cited a Moneycontrol report that put the run rate at $230 million by January 2026,
and noted that this can only be checked when FY26 and FY27 accounts are filed.

![Infographic of EloElo's FY25 revenue of ₹69.5 crore, loss of ₹98.5 crore and its
three funding rounds](https://100xfounder.com/wp-content/uploads/2026/11/infographic-
of-eloelos-fy25-revenue-of-e282b969-5-crore-loss-of-e282b998-5-1024x640.webp)

EloElo's FY25 accounts and funding rounds. · Infographic by 100xFounder

## Where the $80 million goes

The Series C money goes mainly into content, international expansion and AI. EloElo
plans more premium shows in Indian languages, a Story TV launch abroad including
the US, and further work on Dolphin AI, Entrackr and Inc42 report. TechCrunch and
[The Next Web](https://thenextweb.com/news/eloelo-80m-series-c-nbcuniversal-hornbill-story-tv-microdramas)
add that it will grow its AI and machine learning research team; the company has
about 240 staff.

NBCUniversal’s Deepak Arya told Entrepreneur India that the media company will bring
its global capabilities as EloElo expands beyond India, including into the US. Pandey
told Inc42 the aim is to own three layers of the business: the stories, the AI production
tools and the apps that distribute them.

## The microdrama market and EloElo’s competitors

Microdramas are a crowded category in India. Story TV competes with Kuku TV and 
ShareChat’s Quick TV, and Master competes with Seekho, which raised a $28 million
Series B led by Bessemer Venture Partners, according to Entrackr. Flipkart has entered
the segment, and Pocket FM has returned with Pocket Saga after closing Pocket TV,
Entrackr adds.

The market figures are large but not settled. Omdia expects microdramas to generate
$14 billion worldwide by the end of 2026, and Redseer estimates that 40 million 
Indians paid for a microdrama at least once in FY26, Entrackr and Inc42 report. 
Forecasts for India also differ: Entrackr and Entrepreneur India cite Lumikai’s 
$4.5 billion by 2030, while TechCrunch cites $3–4 billion a year by 2030.

## Why it matters

A global studio backing an Indian microdrama app is a signal that the format is 
moving from a cheap experiment to a content business with international ambitions.
The harder question is money. EloElo’s filed numbers show a company that spent ₹
2.51 for every rupee it earned in FY25, and the much higher run rate it now reports
has not yet appeared in filed accounts. Its FY26 accounts, once filed, will show
whether the growth story holds.

## FAQ

### How much did EloElo raise in its Series C?

EloElo Group raised $80 million, about ₹756–760 crore, in a Series C announced on
4 November 2026. Hornbill Capital and NBCUniversal co-led the round, and MIT Investment
Co. joined existing investors Play Ventures, Kalaari Capital, Waterbridge Ventures
and Griffin Gaming Partners. Total funding is now $130 million, according to Inc42
and Entrackr.

### What is EloElo’s valuation?

TechCrunch reported a valuation of $500 million after the Series C. A PTI report
carried by Outlook Business attributes the figure to unnamed sources and says it
is about five times the last round. EloElo has not stated a valuation, so read it
as reported, not confirmed.

### What is Story TV?

Story TV is EloElo’s microdrama app, which streams short vertical series made for
phones. It has more than 5,000 titles in six languages, made with over 90 studios
including Balaji Telefilms, according to Inc42. Analysts put its active users at
over 33 million, TechCrunch reports. Viewers pay by subscription, and some titles
are free with ads.

### Is EloElo profitable?

Not on its last filed accounts. EloElo lost ₹98.5 crore in FY25 on operating revenue
of ₹69.5 crore, according to Entrackr. The company says its unit economics are now
profitable and revenue has grown several times over, but FY26 results are not yet
filed.

### Who competes with EloElo?

Story TV’s main rivals in India are Kuku TV and ShareChat’s Quick TV, while Master
competes with learning app Seekho, according to Entrackr. Flipkart has also entered
microdramas, and Pocket FM is back with Pocket Saga. TechCrunch adds that free platforms
such as YouTube and Instagram compete for the same viewing time.

More funding stories are in our [news section](https://100xfounder.com/news/). This
is news analysis, not investment advice.

## Sources

 1.  Entrackr, “EloElo Group raises $80 Mn in Series C led by Hornbill Capital, NBCUniversal”,
     4 November 2026. [Link](https://entrackr.com/news/eloelo-group-raises-80-mn-in-series-c-led-by-hornbill-capital-nbcuniversal-12780928)
 2.  Inc42, “EloElo Group Bags $80 Mn From NBCUniversal, Others To Take Its Microdrama
     Biz Global”, 4 November 2026. [Link](https://inc42.com/buzz/eloelo-group-bags-80-mn-to-take-its-microdrama-biz-global/)
 3.  TechCrunch, “India’s EloElo nabs $80M from NBCUniversal to bet on the country’s
     rising microdrama market”, 3 November 2026. [Link](https://techcrunch.com/?p=3184575)
 4.  Entrepreneur India, “EloElo Group Raises USD 80 Mn in Series C”, 4 November 2026.
     [Link](https://india.entrepreneur.com/?p=101272)
 5.  Outlook Business (PTI), “EloElo Group Raises $80Mn from Hornbill Capital, Others”,
     4 November 2026. [Link](https://www.outlookbusiness.com/news/eloelo-group-raises-80mn-from-hornbill-capital-others)
 6.  The Next Web, “India’s EloElo raises $80M from NBCUniversal and Hornbill for Story
     TV”, 4 November 2026. [Link](https://thenextweb.com/news/eloelo-80m-series-c-nbcuniversal-hornbill-story-tv-microdramas)
 7.  Entrackr, “Eloelo burns Rs 59 Cr on ads to generate Rs 69 Cr revenue in FY25”,
     31 March 2026. [Link](https://entrackr.com/fintrackr/eloelo-burns-rs-59-cr-on-ads-to-generate-rs-69-cr-revenue-in-fy25-11439432)
 8.  Entrackr, “Eloelo raises $13.5 Mn in Series B round led by Play Ventures”, 10 
     April 2025. [Link](https://entrackr.com/snippets/eloelo-raises-135-mn-in-series-b-round-led-by-play-ventures-8946507)
 9.  Inc42, “EloElo Raises $13.5 Mn For Overseas Expansion”, 10 April 2025. [Link](https://inc42.com/buzz/eloelo-to-raise-inr-114-cr-from-play-ventures-kalaari-others)

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Sources (9)

 1.  [Entrackr](https://entrackr.com/news/eloelo-group-raises-80-mn-in-series-c-led-by-hornbill-capital-nbcuniversal-12780928)
     4 Nov 2026Round, investors, $130M total, use of funds, apps, users, competitors
 2.  [Inc42](https://inc42.com/buzz/eloelo-group-bags-80-mn-to-take-its-microdrama-biz-global/)
     4 Nov 2026Round, ₹756 crore, apps, Story TV catalogue and studios, strategy, Omdia
     figure
 3.  [TechCrunch](https://techcrunch.com/?p=3184575) 3 Nov 2026$500M valuation, Story
     TV users, 95 minutes a day, subscriptions, 240 staff, competitors
 4.  [Entrepreneur India](https://india.entrepreneur.com/?p=101272) 4 Nov 2026Avendus
     adviser, NBCUniversal comment, Redseer and Lumikai figures
 5.  [Outlook Business (PTI)](https://www.outlookbusiness.com/news/eloelo-group-raises-80mn-from-hornbill-capital-others)
     4 Nov 2026₹760 crore conversion, valuation from unnamed sources, about five times
     last round
 6.  [The Next Web](https://thenextweb.com/news/eloelo-80m-series-c-nbcuniversal-hornbill-story-tv-microdramas)
     4 Nov 2026AI research hiring, 240 staff, Series B April 2025
 7.  [Entrackr](https://entrackr.com/fintrackr/eloelo-burns-rs-59-cr-on-ads-to-generate-rs-69-cr-revenue-in-fy25-11439432)
     31 Mar 2026FY25 revenue, expenses, loss, cash, unit economics, Moneycontrol run-
     rate claim
 8.  [Entrackr](https://entrackr.com/snippets/eloelo-raises-135-mn-in-series-b-round-led-by-play-ventures-8946507)
     10 Apr 2025Series B $13.5M, live audio and video product, virtual gifting, $23M
     ARR
 9.  [Inc42](https://inc42.com/buzz/eloelo-to-raise-inr-114-cr-from-play-ventures-kalaari-others)
     10 Apr 2025Series B ₹114.3 crore, pre-Series B $22M September 2023, co-founder
     Akshay Dubey, live games
